In this edition you’ll read about the rising success of Latino influencers as a signal of evolving consumer preferences, the upswing in Asian American representation across platforms, the demand for more specificity and diversity in Hispanic stories and portrayals, the role of Pride as a unifier across minorities, increasing consumer expectations for brands to live their purpose, and the role of beisbol in bringing people together – both Hispanics and non-Hispanics alike.
In this report you’ll read about Hispanic’s increasing demand for content that authentically reflects their lives, the unique Hispanic reaction to the #CollegeCheatingScandal, the impact Hispanics are having in mainstream entertainment, Afro-Latina’s participation in the natural hair movement and the rise of Hispanic veganism.
This edition highlights brands that have successfully connected with their Hispanic audiences by walking the “I’m with you” walk, the opening of traditionally taboo topics within the Hispanic world, a local spotlight on the beloved croqueta, and how holiday celebrations continue to evolve as Hispanic influence on the mainstream rises.
In this report, you’ll read about “Gente-fication,” a movement propelled by young Latinx innovators trying to revitalize Hispanic neighborhoods, the emergence of Latinx owned and themed craft breweries, the uptick of Latinx involvement in the political and electoral process, and about Hispanic solidarity with other minorities through the lens of Nike, as well as their pan-Hispanic unity with immigrants of other Latin American countries.
This quarter’s trending topics within Hispanic social conversations: The ever-growing popularity of fútbol in the U.S. and the desire of non-Hispanics to experience the sport authentically through the Hispanic lens, the internet as a tool for “strike-back” against intolerance towards minorities and marginalized communities, the resurgence of the reggaeton debate, the democratization of authentic Latin snacks, and the connection of Latin American political elections to U.S. policies and how that affects the mindset of U.S. Hispanics.
This quarter’s trending topics within Hispanic social conversations: The creation of the #WeAreTheDream campaign in response to the DACA debate, as well as of the #SeHablaUSA campaign encouraging Latinos to take pride in their language and culture, the Hispanic response to the Marjory Stoneman Douglas High School shooting in Parkland and their views on gun control, the shift from last year’s #OscarsSoWhite to this year’s #RepresentationMatters inspired by Disney’s Coco, and increasing Hispanic influence as evidenced by the growing presence of Latino artists at mainstream music festivals and the inclusion of Hispanic figures within the toy realm.
This quarter’s trending topics within Hispanic social conversations: the #MeToo #YoTambien movement, Latina empowerment through #VisibleWomen, Hurricane Irma, “Quinceañeras” protest against SB4, generational dreams through #OrginalDreamers, physical diversity through #EmbraceTheLatinx, 20 years of the launch of the self-titled album Selena, Puerto Rico represented with the Houston Astros win, and Snoop Dog’s musical preference.
This quarter’s trending topics within Hispanic social conversations: Immigrant Heritage Month, women and Latina-owned businesses, Justin Bieber’s new version of “Despacito”, “Kochella”, and Mexican street snacks.
This quarter’s trending topics within Hispanic social conversations: martial arts, “Despacito”, the lack of diversity in the Oscar’s, and the unity among Hispanics in the Trump Era.
This quarter’s trending topics within Hispanic social conversations: K-Pop, Baseball, El Día de los Muertos, “Sangiving”, and “Noche Buena”.
This quarter’s trending topics within Hispanic social conversations: Latin American Independence Days, Disney’s first ever Latina princess – Elena of Avalor, the Rise Up As One concert, and José Fernandez’s death.
This quarter’s trending topics within Hispanic social conversations: the Latinx Movement, Orlando shooting, “Copa América”, Carnival Cruises to Cuba, and Clinton vs. Trump.
This quarter’s trending topics within Hispanic social conversations: New Year – New Opportunities, Immigration, Gisela Mota, Obama’s visit to Cuba, Trump, and Mattel’s new Barbie.