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alma wins Mosaic Award for Sol Beer campaign

Mosaic Awards’ panel of judges has chosen Alma’s “Shine Your Way” as the winner of the Mosaic Award for Multicultural Talent in Advertising: Content Creators. The category recognizes companies that demonstrate a strong effort to use multiethnic talent in the conception, strategy, development and execution of their campaigns.

The Mexican beer campaign uses diverse behind-the-scenes talent (directors, writers, production teams, musicians) to promote the product.

“The vivacity of the modern bicultural lifestyle of the consumer is ultimately a broader reflection of our team, which is why bringing this idea to life and winning this award is so special for us,” says Michelle Headley, SVP of Production & Operation.

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