Alvar is a Catalán driven by curiosity and adrenaline in equal measure. His appetite has led him to dominate agencies in Europe, South America and now the United States, earning major awards for clients everywhere he has been.
Currently, Alvar is alma’s creative guru. On the Directory Big Won ranking, his team developed the most awarded radio and print campaigns of 2016 and were in the top 10 most creatively awarded agencies in the United States that same year. Alvar has also led the agency to land numerous creative and effectiveness awards, including Cannes Lions and Effie Awards.
Throughout his career, Alvar has led creative development for companies such as McDonald’s, State Farm, Clorox, Sprint, Jeep, MillerCoors, Netflix, Ford, Volkswagen, Unilever, HSBC, BBVA, Santander, Nestlé, Coca-Cola, Nike, Pfizer, and Cadbury Adams. He was named “Creative of the Year” at El Ojo de Iberoamérica in 2016 and 2017, and has participated as a judge at Cannes Lions, Clio, El Ojo de Iberoamérica, El Sol de Iberoamérica, FIAP, Effie Awards, Wave, Círculo Creativo, among others.
Before joining alma and moving back to the states, Alvar served as General Creative Director at Bassat Ogilvy Madrid and was a member of the Executive Committee at Group Ogilvy España. He also served as Vice President and Executive Creative Director of JWT Mexico.