Angela Rodriguez

Senior Vice President, Head of Strategy


A lover of words, coffee, and culture, Angela is the head of strategy at Alma Advertising. She has spent nearly 20 years uncovering the interplays of Global, US and Latinx culture, helping brands succeed with Hispanic and non-Hispanic consumers alike.

Angela is responsible for leading research, the development of consumer insights and creation of inspiring creative strategies, and the execution of post campaign analytics for Alma’s roster of brands together with her team of strategists and analysts. She also heads up Alma’s Culture Lab, an innovation think tank that leads the marketplace in Cultural Curation, Consulting and Research.

Angela agrees that everyone loves their kids but knows that the way we demonstrate that love varies widely by culture, heritage and experience. Understanding those cultural nuances means understanding when to go traditional vs when to go trendy vs when to be universal. This is essential to good marketing in a world where messages need to be more personal than ever.

Among the brands she currently helps grow by connecting them with consumers in more culturally relevant ways are: Pepsi, McDonald’s, State Farm, Sprint, Cerveza Sol, Miller Lite, Clorox, Tobacco Free Florida, Memorial Sloan Kettering, Lilly and PNC Bank.