Isaac is a Brazilian marketing master and economist, who has spent most of his 25+ career years working with brands such as Coca-Cola, Bellsouth International, and Sprint-Nextel, in several different functions and covering multiple geographies.
His career began as an analyst, media and brand manager at British American Tobacco in Brazil. He then headed various key marketing strategies for Coca-Cola and BellSouth International in Brazil and the United States. Isaac also led multicultural marketing for Sprint-Nextel, for which he was recognized by Ad Week’s “Marketing y Medios” as U.S. Hispanic Marketer of the Year in 2006.
Over the past decade, Isaac transitioned from the client side to the agency side of the business by joining alma as SVP, Managing Director. Today he is the co-president of the agency acting as Chief Operations Officer.
Isaac also serves as the chair of the board of the Culture Marketing Council (CMC) and is a contributor for Forbes, where he publishes monthly articles on multicultural marketing insight and trends.