Michelle started her career with a summer job at a small Miami agency and never left. Her 30+ years of leadership and ability to master creative excellence and business results in equal measure have been instrumental in that agency evolving into alma, the largest, most awarded multicultural advertising agencies in the United States. Today, Michelle is a partner at alma and its SVP of Operations & Production where she has built many of the key departments from the ground up, including: Communications/PR, Human Resources, Project Management and an internal Production Studio.
She manages the day-to-day business and leads the production team
to deliver executed solutions with the best creative craft for brands such as
McDonald’s, State Farm, Netflix, Sprint, Pepsi, Clorox among others. Her
accolades include 23 Cannes Lions wins and being named to Ad Age’s prestigious
A-List six times since 2010. Among her other accomplishments are winning
multiple Effies, Clios, One Show, ANA Multicultural Excellence Awards and AAF
Mosaic Awards. She is also a member of the 4A’s Southern & Florida Region
Board of Directors.
Michelle is extremely proud to work with a team comprising over 31 different nationalities and feels that diversity is the creative force behind extremely successful campaigns.