Publication: LBB Online
Date: March 27, 2023
Today modern culture agency alma announced it has appointed Ana Bermudez as its SVP, managing director. With over 20 years of experience, Ana is returning to the Miami-based agency after serving as head of brand management at 72andSunny, having previously worked at alma as a group business director from 2013 to 2015. Previously, Ana also worked as VP, managing director at The Community. She has experience working with brands including Verizon, Zoom, Smirnoff, McDonald’s, Comcast and Trojan, among others.
Ana joins alma as the agency achieved its 13th consecutive year of growth in 2022 along with record-breaking results in creativity and effectiveness. Most recently, the agency was named the #1 most effective office at the U.S. Effie Awards and has been among the top awarded agencies in global creativity rankings by Cannes Lions, One Show, The Drum and AdForum, including being named the #5 most awarded agency in the world.
As alma’s SVP, managing director, Ana will ensure the agency continues on its trajectory of growth through new business and its evolving creative work. Her responsibilities will include overseeing the agency’s brand, leading new business, expanding the agency’s capabilities and overseeing special projects. Her expertise will also support the agency as it continues guiding brands in bridging the gap between campaigns that reach multicultural and general markets in the U.S.