LIFEWTR® brings creative inspiration to Miami school
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
LIFEWTR®, the premium bottled water that exists to advance and showcase sources of art and creativity, today unveiled a school beautification project in partnership with the Florida City Elementary School as part of the brand’s ongoing commitment to furthering arts in education. Students returning from winter break were surprised with a fresh start to the New Year – featuring vibrant artwork from emerging artists throughout the school to help create an inspirational environment for their learning. As part of LIFEWTR’s ongoing collaboration with Scholastic, the global children’s publishing, education and media company, to support arts education by creating educational materials for students and teachers, a grant will be awarded to Florida City Elementary School. This grant will assist the school in implementing robust arts education programming throughout the coming year.
Across the country, nearly 80 percent of schools face funding cuts, with art often the first subject to go, LIFEWTR has long marked a commitment to championing arts in education. As part of its fourth design series, unveiled in January 2018, LIFEWTR honed in on this issue by showcasing the works of three young artists who demonstrated the far-reaching impact and positive influence that arts education programs had on their lives. The brand also issued a rallying cry to #BringArtBacktoSchools, in the hopes of impacting 1 million students through arts education – centered on the belief that inspiration is as essential to life as water. The Florida City Elementary School transformation project will continue this movement into 2019, as well as represent the brand’s steadfast mission to advance creativity in impactful ways.
“At LIFEWTR, we have long recognized that arts education represents the foundation of where creativity begins; however, programming is facing a crisis. Studies have shown that students that participate in arts education classes are five times less likely to drop out of school and two times more likely to graduate college,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “With the Florida City Elementary beautification project, we’re rallying even further behind this cause to demonstrate the positive influence that arts can have in inspiring students and advancing their creativity within their learning environment.”
“We are thrilled to be a part of this project alongside LIFEWTR, as we have long recognized that providing students with engaged learning across science, math and art is imperative to ensure they have the skillset needed to address the next generation of problem solving,” said Rachelle Surrancy, principal of Florida City Elementary. “I am confident that having students inspired and engaged through art will create an even more productive learning environment, and we’re so thankful to LIFEWTR for bringing this inspiration to our school.”
LIFEWTR partnered with four emerging artists – three of whom are local to Miami – to transform Florida City Elementary and fill it with inspirational artwork. In just four days, each artist made their mark on the exterior walls of the school, culminating with four murals which inspire creativity through their own artistic styles.
Mural Inspiration
Local Miami Artists
– Contemporary artist Jessy Nite found inspiration in a childhood craft, painting a kaleidoscope with colorful shapes and jewels
– Known for her use of vibrant colors, Courtney Einhorn drew inspiration from the belief that education provides the essential building blocks to go out into the world, creating a mural of colorful building blocks to help inspire and boost moods
– Miami-born and internationally acclaimed artist Alexander Mijare, sought to create a vibrant mural that would bring joy and happiness to kids no matter what was going on in their lives at home or in school, inspiring them to think positive and continue on a path of happiness
LIFEWTR Series 2 Artist
– Washington DC-based visual artist Adrienne Gaither, who was part of LIFEWTR’s Women in Art Series, found inspiration in life’s inevitable roadblocks, creating a piece of work to reflect the highs and lows of life while admiring the beauty and balance of having space to figure things out
LIFEWTR and Scholastic have created a series of unique classroom posters and educational materials for 7th through 12th grades to help teachers guide conversations and build lesson plans around the connection between art, inspiration, and STEAM learning. Educators can download these resources and learn more by visiting http://www.scholastic.com/InspireArt.
For more information, please visit www.LIFEWTR.com.
FOR FURTHER INFORMATION:
LIFEWTR
Alexandria Paul
Golin on behalf of PepsiCo
[email protected]
212-373-6022
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
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