#BetterWithPepsi Rum

Publication: Contagious
By: Contagious Editor
Date: August 9, 2023

The #BetterWithPepsi Rum creative features the red, white and blue of the Pepsi logo, circled on the logos of different brands of rum. The campaign is being promoted through key print publications and out-of-home throughout Atlanta, Los Angeles, Miami, New Orleans and New York City in addition to social media and through search engine optimization.

From 27 July— 17 August 2023, Pepsi is partnering with online liquor store, Drizly, to offer people $5 off their orders with free delivery when they purchase the Pepsi and rum combination using the code #BetterWithPepsi.

The campaign was created with Alma, Miami and is the latest iteration of the brand’s #BetterWithPepsi creative campaign, which launched in 2021 with the #BetterWithPepsi burgers campaign.