Alma Cannes 2018

alma wins 4 years in a row at Cannes


As the 2018 Cannes Lions Festival wraps up, roughly 2.5% of its 32,372 entries received the most prestigious creative award in the ad industry. Among them, ALMA was awarded a Bronze Film Lion with Tobacco Free Florida for “Reasons” as well as 5 shortlists in Radio and Print. This is the 22nd Lion for ALMA in 6 years – the most awarded Hispanic agency in the U.S. historically.

Reasons,” the first original cessation TV campaign produced for Tobacco Free Florida, is a film series featuring touching personal testimonies of real smokers in the rural areas of Florida. This is the second Cannes-awarded campaign for the brand, which also won 4 Lions in 2016 for the “Tobacco Downs” and “Auctioneer” radio spots with ALMA.

“Our agency’s primary goal is to produce the best creative and effective campaigns for our partners,” says Luis Miguel Messianu, CEO Creative Chairman of ALMA.  “Florida’s smoking rate is currently at an all-time low and the work is consistently winning the top creative awards in the world. That’s a point of pride for us.”

Another agency client, Miami-Dade Animal Services, received 3 shortlists for the “Rescue” print campaign, which questions “Who rescues who” each time an animal is adopted from the shelter. The agency also had two shortlists in Radio Lions, one in scripts for Pure Touch Water Filters “Water Love,” and one in sound design for Histeria Music’s “Resignation.”

“Receiving awards is always nice,” says Alvar Suñol, Co-President and Chief Creative Officer of ALMA. “But winning for several clients in different categories, several years in a row, that’s what tells us we’re doing a solid job across the board. It makes all the effort, and the hours that our team and brand partners contribute, worthwhile.”

Tobacco Free Florida “Reasons” TV Campaign Credits:
Creative Chairman/CEO: Luis Miguel Messianu

Co-President/ Chief Creative Officer: Alvar Suñol
SVP Operations: Michelle Headley
VP Executive Creative Director, Copy: Jorge Murillo
Creative Director, Art: Monserrat Valera
Sr. Integrated Producer: Mimi Cossio
Account Director: Elizabeth McCarthy
Account Supervisor: Claudia Rodriguez
Planner: Tamara Sotelo
Production Company: Tool of North America
Director: Floyd Russ
Director of Photography: Albert Salas
Executive Producer: Mark Hall
Editorial House: 2150 Editorial
Editors: Lorenzo Bombicci, Jeff Sternberger, Mike Coe
Music Studio: Future Perfect
Composer: Victor Magro

Miami Dade Animal Services “Rescue” Print Campaign Credits:
Creative Chairman/CEO: Luis Miguel Messianu

Co-President/ Chief Creative Officer: Álvar Suñol
SVP, Executive Producer: Michelle Headley
Creative Director:  David Álvarez
Creative Director: Juan Camilo Valdivieso
Art Director: Luzalma Gonzalez
Jr. Copywriter: Johann Lopez
Sr. Planner: Tamara Sotelo
Sr. Producer: Mimi Cossio
New Business Director: Carola Chaurero
Photographer: Mauricio Candela