By: Sara Century
Date: October 5, 2022
When asked what made him want to get involved in the advertising industry, Miami-based creative director at Alma, Daniel Correa, noted that it was a matter of playing to his unique strengths. “I’ve always known I wanted to do something related to creativity because I was a huge fan of music and cinema,” Correa told Adweek.
“But knowing that I didn’t have the skills to be successful in those fields, I quickly realized that one way I could express my creativity was through ad campaigns,” he explained. “Luckily, in advertising, you can have many careers inside of one.”
As one of the creatives featured in Adweek’s Creative Flavor series, made in collaboration with Produ and Circulo Creativo, Correa has worked on several campaigns but cites his work with “Better With Pepsi”—an ambitious project that positioned the brand as the best pairing option with famously Coke-aligned fast food chains—as a recent standout.