Issues With Brands Capitalizing on Hispanic Heritage Month

September 15 marks the beginning of Hispanic Heritage Month. Each year, the U.S. honors the contributions of people with roots in Spain, Central America, South America and the Spanish-speaking nations of the Caribbean. As the celebration grows in popularity each year, some industry experts feel brands and advertisers haven’t updated their approach to the month in a way that’s authentic. Isaac Mizrahi, co-president and COO of Alma Advertising and a contributor for Forbes joined us to talk about his article and the issue when brands aren’t authentic.