Miami Is Emerging as a Creative Powerhouse

Publication: Adweek
By: Kyle O’Brien & Emmy Liederman
Date: September 13, 2022

Alma: A highly diverse agency, with people from 31 different nationalities, the Miami agency in the DDB network is much awarded for its work for McDonald’s, Pepsi and Miller, among many others. Luis Miguel Messianu, the founder and chairman of Alma, named his agency Alma after the Spanish word for “soul.” Ranked the No. 1 Most Awarded Agency at the 2022 U.S. Effies and the No. 8 Most Awarded Agency in the 2022 global ranking by the One Club for Creativity, Alma has earned 32 Cannes Lions and 21 Effie Awards. The agency recently named Alvar Suñol as co-president and CCO and Isaac Mizrahi as co-president and CEO, who was named to the Adweek 50 in 2021. The agency won several awards, including D&AD, Gerety and Clio awards for its “Better With Pepsi” campaign.