May 25, 2022. Credit: The One Club for Creativity
Strong performances by Leo Burnett Chicago and The New York Times Magazine landed them in top spots in the Global Creative Rankings 2022, which incorporates results from both The One Show 2022 and ADC 101st Annual Awards announced last week.
This benchmark creative ranking from The One Club for Creativity is determined by the cumulative point totals of eligible One Show Pencils, ADC Cubes, Merits, and Special Awards this year.
“Based on results of two of the world’s largest and most prestigious global awards programs, the Global Creative Rankings is the definitive measure for global creative excellence,” said Kevin Swanepoel, CEO, The One Club for Creativity.
Highlights of the combined rankings are as follows (click link for each category to view the full list).
Agency Rankings:
1. Leo Burnett Chicago
2. The New York Times Magazine New York
3. Area 23 New York
4. Ogilvy UK London
5. L&C New York
6. Serviceplan Germany Munich
7. Dentsu Webchutney Bengaluru
8. alma DDB Miami
9. Mojo Supermarket New York
10. Africa São Paulo
11, GUT São Paulo
12. Wunderman Thompson Argentina Buenos Aires
13. BBH USA New York (tie)
13. Publicis Italy Milan (tie)
15. Wunderman Thompson Colombia Bogotá
16. TBWA\Paris Boulogne-Billancourt
17. Rethink Canada
18. Droga5 New York
19. Dentsu Tokyo
20. Zulu Alpha Kilo Toronto
Independent Agency Rankings:
1. L&C New York
2. Mojo Supermarket New York
3. GUT São Paulo
4. Rethink Canada
5. Serviceplan Germany Munich
6. Jung von Matt DONAU Vienna
7. Special New Zealand Auckland
8. GUT Miami (tie)
8. Zulu Alpha Kilo Toronto (tie)
10. We Believers New York
Brand-Side Agency Rankings:
1. Google Devices & Services Creative Team Mountain View
2. Google Creative Lab New York
3. draftLine AB InBev Colombia Bogotá
4. 4creative London
5. Spotify In-House New York
Brand Rankings:
1. Google
2. Apple
3. Dove
4. VICE World News
5. Pepsi
Non-Profit Client Rankings:
1. Change the Ref
2. Girls Who Code
3. The Columbia Journalism Review
4. WWF
5. Sandy Hook Promise
Brand Parent Company Rankings:
1. Unilever
2. AB InBev
3. Pepsi Co.
4. VICE Media Group
5. Samsung
Production Company Rankings:
1. Hungry Man Los Angeles
2. Suitcase Productions New York
3. Active Theory Los Angeles
4. Carbo Films Venice, CA
5. LaDoble Buenos Aires
Music & Sound Company Rankings:
1. Beacon Street Venice
2. Agosto Lima
3. JSM Music New York
4. Jamute São Paulo
5. Hefty São Paulo
Agency Network Rankings:
1. Leo Burnett Worldwide
2. Ogilvy Group
3. DDB Worldwide
4. Publicis
5. FCB
Agency Holding Company Rankings:
1. Publicis Groupe
2. Omnicom Group
3. WPP
4. Interpublic Group
5. Dentsu Group
Country Rankings:
1. United States
2. United Kingdom
3. Canada
4. France
5. Brazil
Region Rankings:
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
Highest Ranked Work:
1. “The Lost Class” by Leo Burnett Chicago for Change the Ref
2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam
3. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google
4. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News
5. “DojaCode” by Mojo Supermarket New York for Girls Who Code
Global College Rankings:
1. ArtCenter College of Design Pasadena
2. School of Visual Arts New York
3. Brigham Young University Provo
4. Filmakademie Baden-Württemberg Ludwigsburg
5. Berghs School of Communication Stockholm
The Global Creatives Rankings for individuals, listed at the agencies where they worked when the winning entries were produced, are as follows.
Creatives overall (tie):
Caleb Dewart, executive producer, Leo Burnett Chicago
Mino Jarjoura, executive producer, Leo Burnett Chicago
Global CMO of the Year:
Fernando Machado, Activision Blizzard
Global CCO of the Year:
Tim Hawkey, Area 23 New York
Global ECD of the Year:
Sam Shepherd, Leo Burnett Chicago
Global GCD of the Year (tie):
Estefanio Holtz, BBH USA New York
Kasia Canning, BBH USA New York
Global Creative Director of the Year:
Jason LaFlore, Leo Burnett Chicago
Global Art Director of the Year (tie):
Katie DiNardo, Leo Burnett Chicago
Sofia Gahn, Leo Burnett Chicago
Global Copywriter of the Year:
MacKenzie Hart, Leo Burnett Chicago
Global Designer of the Year (tie):
Etienne Philippe, McCann Paris
Karim Victorin, McCann Paris
Global Director of the Year:
Bryan Buckley, Hungry Man Los Angeles
Global Illustrator of the Year:
Sean Hannaway, Leo Burnett Chicago
Global Photographer of the Year:
Neil DaCosta Portland
Global Typographer of the Year:
Eve Steben, This Is Studio London
Global Freelancer of the Year:
Igor Bastidas New York
The One Club’s Global Creative Rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Network, Holding Company, Brand, Brand Parent Company, Non-Profit Client, Production Company, Music & Sound Company, Creative, Highest Ranked Work, Country, Region, and Creatives (globally, and by region and country), using dropdown menus.
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, ADC Cubes, Merits, and Special Awards, allocated as follows: Gold 15 points, Silver 7, Bronze 3, Merit 1, Fusion, SDG, CMO, and Green Pencil 30 each, Designism Cube 45, Best of Discipline 45, Penta Pencil 50, and Best of Show 90.
If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards. Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.
A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Entries in the ADC 101st Annual Awards increased 15.7% for 2022 to 10,565 pieces from 54 countries.
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards maintain their long-running concentration as the champion for craft, design and innovation.
Creative Week 2022 sponsors include Shutterstock and Verizon.
Isaac is a Brazilian marketing master and economist, who has spent most of his 25+ career years working with brands such as Coca-Cola, Bellsouth International, and Sprint-Nextel, in several different functions and covering multiple geographies.
His career began as an analyst, media and brand manager at British American Tobacco in Brazil. He then headed various key marketing strategies for Coca-Cola and BellSouth International in Brazil and the United States. Isaac also led multicultural marketing for Sprint-Nextel, for which he was recognized by Ad Week’s “Marketing y Medios” as U.S. Hispanic Marketer of the Year in 2006.
Over the past decade, Isaac transitioned from the client side to the agency side of the business by joining alma as SVP, Managing Director. Today he is the co-president of the agency acting as Chief Operations Officer.
Isaac also serves as the chair of the board of the Culture Marketing Council (CMC) and is a contributor for Forbes, where he publishes monthly articles on multicultural marketing insight and trends.
A Venezuelan born, Angela is a passionate advocate for brands and an able cross-cultural translator throughout more than 20 years of advertising experience that started in Latin America. She expanded that knowledge in the US by focusing in the management of multinational brands with focus on regional thought leadership and stewardship, as well as homing in on the ever growing US Hispanic segment.
Her focus has been in constantly evolving the agency structure and skillsets needed to meet the demand of ever-changing business strategies across very distinct categories. Angela perfected her agile juggling abilities as the mother of twin boys. This skill has proven to be useful in the current business environment.
She has worked on global brands such as Coca-Cola, Volkswagen, McDonald’s, Unilever, Colgate Palmolive and Anheuser-Busch to name a few.
Born to Romanian parents and raised in Mexico City, Luis Miguel Messianu has played a respectable and influential role in the most important developments of the U.S. Hispanic market during an advertising career that spans three decades.
His trajectory is defined by a conscious effort to help pioneer the melding of marketing niches into a nuanced and evolving total market. His award-winning work for multinationals such as McDonald’s, State Farm, Clorox, MillerCoors, Sprint, Blue Cross Blue Shield, General Motors, Coca-Cola, Nestlé, Goodyear, Quaker, and L’Oréal, is a testament to that effort.
In 1994, when advertising to U.S. Hispanics was an afterthought in a business plan, Luis Miguel started his own Hispanic agency, winning soon after the McDonald’s and State Farm accounts. Numerous award-winning campaigns later, both clients still trust their multicultural strategy to Luis Miguel’s creative shop, alma, which is now the largest multicultural agency in the country.
Luis Miguel’s contributions to the industry have been recognized by many organizations. In 2015, he was named Legend Honoree by ADCOLOR and in 2019 he was inducted into the Culture Marketing Council (CMC) Hall of Fame.
Luis Miguel has always been passionate about mentoring and educating a new generation of Multicultural advertising professionals and has been a member of the Miami Ad School Board and faculty since the school’s inception. He is also the Chairman of the Advisory Board at the newest Miami Ad School in Punta Cana, Dominican Republic. He recently completed with honors his Executive MBA at the Berlin School of Creative Leadership.
A lover of words, coffee, and culture, Angela is the head of strategy at Alma Advertising. She has spent nearly 20 years uncovering the interplays of Global, US and Latinx culture, helping brands succeed with Hispanic and non-Hispanic consumers alike.
Angela is responsible for leading research, the development of consumer insights and creation of inspiring creative strategies, and the execution of post campaign analytics for Alma’s roster of brands together with her team of strategists and analysts. She also heads up Alma’s Culture Lab, an innovation think tank that leads the marketplace in Cultural Curation, Consulting and Research.
Angela agrees that everyone loves their kids but knows that the way we demonstrate that love varies widely by culture, heritage and experience. Understanding those cultural nuances means understanding when to go traditional vs when to go trendy vs when to be universal. This is essential to good marketing in a world where messages need to be more personal than ever.
Among the brands she currently helps grow by connecting them with consumers in more culturally relevant ways are: Pepsi, McDonald’s, State Farm, Sprint, Cerveza Sol, Miller Lite, Clorox, Tobacco Free Florida, Memorial Sloan Kettering, Lilly and PNC Bank.
With over 19 years of experience in the marketing/advertising industry, Leo has been with Alma for the past 14 years. The other five were between Leo Burnett WW as Regional Finance, and Contacto Marketing and Communications (Agency owned by Leo Burnett) as Chief Financial Officer. Leo was selected by CFO of Leo Burnett World Wide as one of two Brand Managers to lead the Sarbanes Oxley initiative across the Globe.
Leo also has over ten years of experience in Governmental accounting, handling Federally Funded programs (mainly by the Department of the Interior and the Department of Health) as Senior Financial Accountant. In addition, he also served as Controller of a gaming Resort and Convention Center.
Some of the brands Leo has worked with throughout his career include McDonalds, Sprint, Blue Cross Blue Shield, Philip Morris, General Mills, PepsiCo, State Farm, Procter and Gamble, Kellogg’s, Diageo, Sony Ericsson, DOH – Tobacco Free Florida, Clorox, Anheuser Busch Corporation, Hyundai, NY Lottery, Capital One Bank, Marshalls/TJX Companies, Royal Caribbean Cruise Lines, Visa International, and more.
Michelle started her career with a summer job at a small Miami agency and never left. Her 30+ years of leadership and ability to master creative excellence and business results in equal measure have been instrumental in that agency evolving into alma, the largest, most awarded multicultural advertising agencies in the United States. Today, Michelle is a partner at alma and its SVP of Operations & Production where she has built many of the key departments from the ground up, including: Communications/PR, Human Resources, Project Management and an internal Production Studio.
She manages the day-to-day business and leads the production team to deliver executed solutions with the best creative craft for brands such as McDonald’s, State Farm, Netflix, Sprint, Pepsi, Clorox among others. Her accolades include 23 Cannes Lions wins and being named to Ad Age’s prestigious A-List six times since 2010. Among her other accomplishments are winning multiple Effies, Clios, One Show, ANA Multicultural Excellence Awards and AAF Mosaic Awards. She is also a member of the 4A’s Southern & Florida Region Board of Directors.
Michelle is extremely proud to work with a team comprising over 31 different nationalities and feels that diversity is the creative force behind extremely successful campaigns.
Alvar is a Catalán driven by curiosity and adrenaline in equal measure. His appetite has led him to dominate agencies in Europe, South America and now the United States, earning major awards for clients everywhere he has been.
Currently, Alvar is alma’s creative guru. On the Directory Big Won ranking, his team developed the most awarded radio and print campaigns of 2016 and were in the top 10 most creatively awarded agencies in the United States that same year. Alvar has also led the agency to land numerous creative and effectiveness awards, including Cannes Lions and Effie Awards.
Throughout his career, Alvar has led creative development for companies such as McDonald’s, State Farm, Clorox, Sprint, Jeep, MillerCoors, Netflix, Ford, Volkswagen, Unilever, HSBC, BBVA, Santander, Nestlé, Coca-Cola, Nike, Pfizer, and Cadbury Adams. He was named “Creative of the Year” at El Ojo de Iberoamérica in 2016 and 2017, and has participated as a judge at Cannes Lions, Clio, El Ojo de Iberoamérica, El Sol de Iberoamérica, FIAP, Effie Awards, Wave, Círculo Creativo, among others.
Before joining alma and moving back to the states, Alvar served as General Creative Director at Bassat Ogilvy Madrid and was a member of the Executive Committee at Group Ogilvy España. He also served as Vice President and Executive Creative Director of JWT Mexico.